Case Study
The Challenge– The Fundy Trail Parkway conducted a survey which ultimately revealed that the majority of visitors to their website came from Atlantic and Eastern Canada. Although working with a limited marketing budget, the organization recognized the immediate necessity for strategic measures to broaden awareness of their site and their “product” beyond the local region.
The Solution – Fundy Trail Parkway turned to internet : intelligence inc. for assistance in identifying a number of critical content and structural changes to their website, which would increase public recognition. Instead of having internet : intelligence inc. complete the reiteration, Fundy requested an analysis report which could be used by their internal staff, in order to contain costs.
The Pay-Off– Fundy received a strategic road map regarding required tactical changes to the website. The comprehensive document included a detailed, page-by-page, “edits” list for their webmaster to follow.
Our clients say it best!
“The positive feedback has far outweighed what we expected. Your organization did a thorough analysis ... and the recommendations greatly improved our website.”
Sherry Savoie , Administration, Fundy Trail
www.fundytrailparkway.com
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