Case Study
The Challenge The Fundy Trail Parkway conducted a survey which ultimately revealed that the majority of visitors to their website came from Atlantic and Eastern Canada. Although working with a limited marketing budget, the organization recognized the immediate necessity for strategic measures to broaden awareness of their site and their product beyond the local region.
The Solution Fundy Trail Parkway turned to internet : intelligence inc. for assistance in identifying a number of critical content and structural changes to their website, which would increase public recognition. Instead of having internet : intelligence inc. complete the reiteration, Fundy requested an analysis report which could be used by their internal staff, in order to contain costs.
The Pay-Off Fundy received a strategic road map regarding required tactical changes to the website. The comprehensive document included a detailed, page-by-page, edits list for their webmaster to follow.
Our clients say it best!
The positive feedback has far outweighed what we expected. Your organization did a thorough analysis ... and the recommendations greatly improved our website.
Sherry Savoie , Administration, Fundy Trail
www.fundytrailparkway.com
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