Case Study
The Challenge In 2008, Nestlé Canada began increasing the number of brand sites it was launching each quarter. As a result of this greater volume of production, Nestlé staffers were challenged in their efforts to monitor the satisfactory performance of each of the new websites as they approached their multiple launch dates.
The Solution Nestlé retained the services of internet : intelligence inc. to provide dedicated technical quality assurance testing, in cooperation with its advertising agencies and other providers. This ensured that each new website incorporated optimal functionality and usability.
The Pay-Off Nestlé moved forward with the knowledge that they could expect better results for visitors, and fewer complaint eMails sent to their customer service representatives, for each of the websites reviewed. |