Case Study
The Challenge – Nestlé Canada needed a way to bring together the diverse team members who each played a role in creating and supporting the company's online marketing campaigns.
The Solution – internet : intelligence inc. worked with Nestlé to design a customized two-day training session, focusing on best practice methods for interactive campaign execution and management. Nestlé's specific processes were examined, as well as their interaction with their creative agencies.
The Pay-Off – This training allowed all contributors to the campaign process to see the “big-picture” together and to understand where they could best apply their learning within the context of Nestlé's process-management directives. |