Strategic Online Marketing Management

If in-class format: 1 day
If eLearning format: 7 sessions of 75 minutes each

This course will introduce you to new marketing methodology and technology that is being used in today’s businesses.

Additional Information

The internet is changing marketing – and marketing management – at breakneck speed. Many major marketing techniques must be deployed in brand new ways to be truly effective for use on the internet. Old ways of measuring marketing success are sometimes irrelevant in this new media.

Attend this seminar to learn about the newest in customer account management tools, customer knowledge profile systems, online market research methods and uncovering competitive intelligence using the internet. See live, online examples of customer-drive web profiling tools. Learn how key elements of the marketing management function have been adapted for best use on the web.

Learning Outcomes:

Identify traditional marketing tools that have been converted for web use
List the key differences between paper and web-based marketing
Clarify how web metrics show your customer behaviors and what they mean
Examine the importance of data management in the marketing world
Devise the best methods for uncovering competitive intelligence on the web

To book this course, or find out more:

Phone (647) 439-3582
Toll-free 1-866-825-8886
or eMail info@getintelligent.com