Multi-Channel Customer Relationship Management Technologies

If in-class format: 2 days
If eLearning format: 14 sessions of 75 minutes each

This course will teach you everything you need to know regarding Customer Relationship Management. You will learn about the technology being used today, successes and failures, strengths and weaknesses and the 'Return On Investment' of CRM.

Additional Information

Recently, CRM was held out as the great hope for businesses. Every software company suddenly offered a “CRM application” that would solve your every business challenge. Now that the dust has settled, many companies don’t know if they’ve met their goals through the purchase and use of CRM applications or not.

If you want to understand how to maximize the CRM system that your company has purchased or – if you want to break down existing CRM systems and start fresh – this seminar is ideal. Learn how and where CRM failed to deliver in its first generation. See a demonstration of some of the most popular CRM products available, and discuss their strengths and vulnerabilities. Understand how CRM is really supposed to be measured – and by whom!

Learning Outcomes:

Determine what every company must do before investing in a CRM system
Identify how to integrate CRM technology into your business
Clarify how to use CRM to truly understand your customers
List and describe the different measurements of CRM system effectiveness
Examine your current CRM systems to identify opportunities for improvement

To book this course, or find out more:

Phone (647) 439-3582
Toll-free 1-866-825-8886
or eMail info@getintelligent.com