Advertising and Promotional Case Studies for the Web

If in-class format: 1 days
If eLearning format: 7 sessions of 75 minutes each

Participants in this course will get to learn how to integrate the entire marketing mix, how to choose appropriate technologies, the unique needs of the web customer, success measurement strategies, approaches to media planning and tools for obtaining customer feedback.

Additional Information

Advertising and promotional planning must be done with the end in mind. So it is critical that marketing teams carefully plan and manage their advertising and promotional vehicles for maximum performance within a given medium.

This top-rated seminar presents a disciplined approach to advertising and promotional planning for web-based campaigns. Participants will learn how to integrate the entire marketing mix, how to choose appropriate technologies, the unique needs of the web customer, success measurement strategies, approaches to media planning and tools for obtaining customer feedback.

Learning Outcomes:

Distinguish how media planning works in the web environment
Clarify which strategies are best suited to the B2B or B2C markets
Build guidelines to select appropriate vehicles for your products and services
Determine why offline and online promotions must be integrated
Describe how integrated campaigns affect lift, shift and response
Identify the best pricing models for online advertising
Define strategies to evaluate advertising/promotion efforts

To book this course, or find out more:

Phone (647) 439-3582
Toll-free 1-866-825-8886
or eMail info@getintelligent.com