News July 2008

Go Baby Go!

Nestlé Canada continues to offer useful and practical knowledge to its customers. This month, with help from internet : intelligence, Nestlé Canada has launched a new Nestlé Baby website. Members of the internet : intelligence technical team provided a highly focused technical review and quality assurance work on both the English and French versions of the new iteration. The end result is a tremendously useful site where new parents and parents-to-be can find resources on pregnancy, infant nutrition and more!

Welcome

in•ter•net : in•tel•li•gence - noun
1a. The capacity to acquire and apply eBusiness knowledge.
1b. The faculty of using thought and reason to grow your online business.
1c. Superior eBusiness expertise and methodologies.
1d. The ability to analyse your business’s unique needs and give you a road map for online success!

Who We Are

internet : intelligence provides training and consulting services to companies ready to fully exploit eBusiness - whether it's an eMarketing campaign, a website, or a seminar - we have the tools you need to help you take the web-based part of your business to the next level.

10 Good Reasons To Choose Us

We consistently conduct our business activities with integrity
Our client base represents North America's Fortune 500
internet : intelligence staff members bring diverse talents and years of experience to your project
Our strategic consulting allows clients to fully leverage the benefits of eBusiness
We do not 'lock clients in' - project ownership rests with the client once completed
We use "jargon-free" and accessible language
Working on the front lines of eBusiness keeps us aware of current/emerging trends
internet : intelligence practices all the business strategies that we endorse
Cultural diversity broadens our unique awareness of global eBusiness conditions
We demonstrate our commitment to data integrity and security by using hosting or transaction services located ONLY within Canada and/or Europe

You Should Know...

You can make a few simple changes to your website that will quickly maximize usability. Here are ten of them:

1. No tiny fonts

2. Easy-to-find product/service/company info

3. No "child" or pop-up windows

4. Use common versions of plug-ins (Flash, PDF, etc.)

5. Make hyperlinks easy-to-see (i.e. use contrasting colour)

6. Ensure each page in your site has a unique URL

7. Provide log in/password area (if applicable) on your home page

8. Use rich media (e.g. streaming video, audio or animations) strategically, to serve a specific business purpose

9. No more than 5 or 6 (maximum!) calls-to-action (interactive elements) per web page

10. Use light-coloured backgrounds, with dark typefaces