eNewsletter Campaigns

Ten Things You've GOT To Get Right, For Successful eNewsletters:

1. Obtain explicit permission from those you'd like to send it to. (Don't "creep" your permission.)
2. Don't ever let one subscriber see another subscriber's eMail address - it's against the law!
3. Ensure that you have made it clear that recipients can unsubscribe at any time - and make it easy for them to do so!
4. Make sure that what you are sending is truly of interest and value to your readers.
5. If you don't know how frequently to send your eNewsletter - just ask your intended audience. Don't assume.

Contact us for the other five.

Did you know

In 2003, Ipsos-Reid reported that 77% of eNewsletters eventually unsubscribe because information is simply not of interest, or is being sent too frequently.

…can you imagine how high that percentage is now, when our subscribers' inboxes are fuller than ever?