Case Study #1
- Website Evaluation:
The Challenge –Palliasoft is a company which offers training and consulting in the field of regulatory compliance. A few years ago, the team at Palliasoft realized that they needed their website to work well, and provide a positive user experience.
The Solution – Palliasoft hired internet : intelligence inc. to review and critique their site. They knew that internet : intelligence inc. could help them to understand where their site was succeeding, where it was falling short, and how to address any problems.
The Pay-Off – Using the information provided in internet : intelligence inc.’s report, Palliasoft was able to implement immediate changes to improve the usability of their website.
Case Study #2 - Technical Quality Assurance:
The Challenge – In 2008, Nestlé Canada began increasing the number of brand sites it was launching each quarter. As a result of this greater volume of production, Nestlé staffers were challenged in their efforts to monitor the satisfactory performance of each of the new websites as they approached their multiple launch dates.
The Solution – Nestlé retained the services of internet : intelligence inc. to provide dedicated technical quality assurance testing, in cooperation with its advertising agencies and other providers. This ensured that each new website incorporated optimal functionality and usability.
The Pay-Off – Nestlé moved forward with the knowledge that they could expect better results for visitors, and fewer complaint eMails sent to their customer service representatives, for each of the websites reviewed.
Case Study #3 - Website Reiteration:
The Challenge – The Fundy Trail Parkway conducted a survey which ultimately revealed that the majority of visitors to their website came from Atlantic and Eastern Canada. Although working with a limited marketing budget, the organization recognized the immediate necessity for strategic measures to broaden awareness of their site and their “product” beyond the local region.
The Solution – Fundy Trail Parkway turned to internet : intelligence inc. for assistance in identifying a number of critical content and structural changes to their website, which would increase public recognition. Instead of having internet : intelligence inc. complete the reiteration, Fundy requested an analysis report which could be used by their internal staff, in order to contain costs.
The Pay-Off – Fundy received a strategic road map regarding required tactical changes to the website. The comprehensive document included a detailed, page-by-page, “edits” list for their webmaster to follow.
Case Study #4 - Customized eBusiness Courses:
The Challenge – The New Brunswick Department of Tourism and Parks (NBTP) was faced with the task of assisting a diverse group of tourism operators to profitably use technology in the travel and tourism industry.
The Solution – NBTP contracted internet : intelligence inc. to first provide training to tourism operators, and then supply structured, follow-up eBusiness consulting to each company. Participants took advantage of one-on-one consultation sessions, where they were shown how to move elements of their business to an online format. All consultations were provided in both English and French.
The Pay-Off – NBTP saw tourism operators in the province convert more of their business operations to web-based processes. These operational improvements were a key part of the ongoing success of the tourism operators as they advanced their business practices.
Case Study #5 - Search Engine Optimization (SEO):
The Challenge – Virtual Team Builders (VTB) knew that their website was an important element in attracting global business opportunities. As with any smart investment, VTB was looking for ways to ensure maximum return on their spending. This meant making the site easy for new online visitors to find.
The Solution – VTB retained the services of internet : intelligence inc. to provide strategic search engine optimization.
The Pay-Off – Within three months, the search results for “Claire Sookman” – VTB’s principal consultant – increased by over 400%. As well, the VTB website – which had previously not appeared in the top twenty search results on Google – moved to among the top ten results on Google’s first page.
Case Study #6- eMail Marketing Campaign:
The Challenge – The Schulich Executive Education Centre (SEEC), needed to market a group of newly-launched seminars, offered for the first time in an eLearning format. Naturally, they required an online marketing vehicle to match!
The Solution – internet : intelligence inc. created and executed a series of eMail newsletters to encourage registration for the online seminars. Each new eMail campaign built on the success of the last one, which resulted in better-than-anticipated numbers.
The Pay-Off – Within a four month period, SEEC realized a return of almost 7 to 1 on its eMail marketing investment.
Case Study #7 - Customized eBusiness Courses:
The Challenge – In making the transition to online operations, organizations must consider the implications to customer service. Public services in Saskatchewan recognized a need for focussed training, in order to properly meet customer service needs via the web.
The Solution – Saskatchewan Power engaged the instructional designers at internet : intelligence inc., to develop and deliver a course specifically intended for crown employees. The course would address such issues as using technologies for effective customer service, managing online customer expectations and meeting eCustomer-specific needs. The course development and instructional design services included performing requirements gathering with the learner population, via phone and eMail.
The Pay-Off –Customer service representatives from the Saskatchewan Power and other provincial public sector groups benefitted from customized training which equipped them to make the shift from ‘good’ to ‘great’ online customer service.
Case Study #8 - eLearning Course Creation:
The Challenge – Loblaw Companies Limited (LCL) recently invested in an enterprise-wide Learner Content Management System (LCMS). Knowing that this system had the potential to disseminate key educational materials in a uniform way to its workforce across the country, LCL soon prioritized compliance issues as a critical area for early course development. However, while LCL had many subject matter experts in the areas of safety and compliance, it did not have experts in the area of online instructional design.
The Solution – LCL turned to internet : intelligence inc. to convert a diverse collection of compliance-related materials into four key safety and injury prevention courses for delivery via the new LCMS.
The Pay-Off – LCL is realizing the efficiencies offered by its LCMS with the confidence that its compliance-related courses are not only accurate and up-to-date, but also highly engaging and interactive.
Case Study #9 - Train-the-Trainer:
The Challenge – Equant (now known as Orange Business Services) was confident about the “in-class” skills of its trainers, but would those skills transfer effectively to the online arena?
The Solution – internet : intelligence inc. – in collaboration with Virtual Team Builders – delivered the Train-the-Trainer seminar for writing and delivery of synchronous online curriculum to Equant/Orange trainers. The vehicle for delivery was the Centra platform, provided by France Telecom.
The Pay-Off – Equant/Orange trainers gained the ability to design and present eLearning sessions with greater comfort. They also learned how to better capture learner attention and improve learning outcomes.
Case Study #10 - Customized eBusiness Courses:
The Challenge – Nestlé Canada needed a way to bring together the diverse team members who each played a role in creating and supporting the company’s online marketing campaigns.
The Solution – internet : intelligence inc. worked with Nestlé to design a customized two-day training session, focussing on best practice methods for interactive campaign execution and management. Nestlé’s specific processes were examined, as well as their interaction with their creative agencies.
The Pay-Off – This training allowed all contributors to the campaign process to see the “big-picture” together and to understand where they could best apply their learning within the context of Nestlé’s process-management directives.
Case Study #11 - Facilitation Services/ Keynote Address:
The Challenge – “New Media: Collaboration in Business” was the title of a thought-provoking panel discussion planned for the Toronto Massive Tech Show. The organizers of the conference sought experts with sharp insights into how online social channels like blogs, wikis, Facebook, and YouTube could help businesses prosper.
The Solution – Lee Godfrey, Managing Director of internet : intelligence inc. , was selected as a panellist for this discussion. Lee’s dual perspective as a consultant and an eMarketing educator made her an ideal pundit for the topic.
The Pay-Off – The panel audience was treated to a highly-informative and animated discussion regarding why, at that time, Web 2.0 technologies were becoming so critical to business communication.
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